Digital Strategy

 

 

SHREWD Marketing LLC

We protect companies from doing business with people who might not know what they are doing when managing websites, SEO or a company's online reputation. We are trusted advisors and professional consultants with deep experience managing Tech, Internet advertising and local search networks.

Experienced

In the 50+ years of combined digital marketing experience our company leadership has working in local search, online directory and digital marketing, it amazes us to still hear small business owners, marketing directors and sales managers complain about not really knowing how their digital marketing investments are panning out. "We must get 20 calls a day from digital media companies selling some sort of hope or promise. After signing up to have them manage our website, we really haven't really heard much" seem to be common themes.

According to a recent 2015 Ad Age report, there are nearly 175,000 jobs in digital media, up 13.4% from 2013 to 2014. In fact, it seems like anywhere you go, somebody knows someone who claims to be a digital marketing expert, SEO consultant or webmaster.

Buyers are Aware

It’s too easy for the majority of folks, who operate for a share of this $17.3 billion digital agency services market, to over promise and under deliver. 

Why?

Because search technology keeps changing and best practices continue to emerge. Gone are the days of simply building websites for small business customers, entrepreneurs and professionals. Today, effective Internet marketing requires much more of an agile marketing and omni-channel approach to digital media and branding in order for website content to be located in the right place at the right time.

Don't get us wrong.

The overwhelming majority of digital agencies do good work and it’s certainly OK to work with a friend-of-a-friend, a techie or someone who just graduated with a computer science degree to manage your website and Internet marketing, but unless they are meeting with you are at least once per month and sharing webmaster analytics and reporting, they may be wasting your time and money.

Work with an experienced digital marketing agency who not only expresses confidence but also demonstrates the skills, tools and expertise to manage local marketing campaigns for lead generation, digital advertising including Google AdWords pay-per-click, retargeted display and Facebook advertising. 

Call Us Today to Schedule a Web Marketing Consultation, (no obligation necessary).

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