SEO

SEO best practices are dependent on the course search engine algorithms use to build their indices of the world-wide-web. It often takes a team of experts to stay ahead of the curve--a team who prepares by building systems that scale, yet anticipates what plans and tactics will be required to consistently earn the best results.

  • The foundation of a good SEO strategy is site architecture and site performance. Websites that are fast, mobile-friendly and secure tend to be the most visibile in local search results because they delivery the best user experience, UX.  We know this from first hand experience and by the guidelines search engines publish for webmasters to follow. Take these free website tests now to find out how your website stacks up against the competition.

WEBSITE PERFORMANCE TESTS

SPEED

How fast is your website?

Google’s PageSpeed Insights Test

MOBILITY

Is your website mobile-friendly?

Google’s Mobile-Friendly Test

SECURITY

Is your website really secure?

Qualys SSL Labs’ Domain Test

 

INTERPRETING THE RESULTS 

By evaluating website performance using these tests and others, practically anyone can begin to understand where websites are performing well and what steps can be taken to improve their scores for speed, mobility and security. Here is a summary of issues and opportunities that must be addressed to build and maintain a high performance website.

SEO Best Practices for Speed, Mobility and Security
 REQUIREMENT   SCORE    DEPENDENCIES  DRIVERS  PARAMETERS
SPEED
  • A score of 85 or better indicates that the page being tested is performing well.
  • Site Design
  • Site Architecture
  • CMS Platform
  • Web Hosting
  • Server configuration
  • The HTML structure of each page, and how external resources such as images, JavaScript, and CSS are used.
  • Minimize time for website page to load above-the-fold and time for full page to load in desktop and mobile browsers.

 

MOBILITY

Mobile Friendly? Yes or No. Search engines attempt to deliver and render the above the fold (ATF) content in under one second, so users can interact with pages as soon as possible

  1. Server must render the response (< 200 ms)
  2. # of redirects should be minimized
  3. # of roundtrips to first render should be minimized
  4. Avoid external blocking JavaScript and CSS in above-the-fold content
  5. Reserve time for browser layout and rendering (200 ms)
  6. Optimize JavaScript execution and rendering time
  • Site Design
  • Site Architecture
  • CMS Platform
  • Web Hosting
  • Dynamic Serving
  • Responsive website design for optimal viewing on mobile browsers (smartphones and tablets)
  • Avoid Flash
  • Use text that is readable without zooming

  • Size content to the screen so users don't have to scroll horizontally or zoom

  • Place links far enough apart so correct ones can be tapped easily.

SECURITY
  • Having HTTPS — adding a SSL 2048-bit key certificate on your site — will give it a minor ranking boost.
 
  • Obtain an SSL Certificate from a trusted Certificate Authority that is 2048 bit and widely distrubuted.
  • Root Certificate must be present on end user's machine for it be trusted. If not trusted, end user receives error message.
  • Consumer information and privacy is protected by strong HTTP encryption through the SSL layer. 

There must be at least 150 tasks a webmaster can do to manage the visibility of a website, but by meeting search industry standards and performance benchmarks, a business website has a much better chance to capitalize on the advanced strategies and tactics for search engine optimization, SEO.

  • Web Presence (URL registration, business profiles, directory listings, site registrations, citations, site links)
  • Content Marketing (Keywords research, on page SEO, off page SEO, schema, blogs, social media syndication)
  • Analytics & Reporting (complete tracking of all digital media, optimized ad spends for digital media)

Crawl before you walk, then run!

Make sure your website has a solid foundation before you expand too fast with Internet marketing.  A PPC ad campaign, for example, that’s run without proper landing page configurations, for new customer contacts and conversions, is like launching an inbound content marketing strategy for a website that is slow or hard to view on a mobile device. 

We can help.

SHREWD Marketing LLC is offering qualified businesses who contact us a free website analysis and complimentary digital marketing consultation. We will evaluate results of website performance tests, provide a gap analysis and help determine root causes for issues pertaining to SEO or website exposure. We will share suggestions and recommendations to improve site visibility, site traffic and lead flow.

Contact Us Today to Qualify for a Free Consultation, (no obligation necessary).

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